She runs whocares.media agency and works for Kayax as a manager.
Professionally associated with the music industry for over a decade. Passionate about new technologies in relation to the creative industry.
She gained experience holding the positions of Head of Digital Distribution and Manager at Kayax.
At the label, she was responsible for modernising distribution processes in response to the dynamically development of digital distribution. Initiator of the My Name Is New incubator for young talents.
She did her first talk on blockchain and music in 2017.
Participant of numerous foreign technology conferences such as Slush, The Next Web, FastForward. She also pursued her curiosity for new technologies in San Francisco / California, working for the venture capital fund Fifty Years.